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80/20 Guide to Business Writing By Scott W. Kunkel
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Review
USD's MBA Programs chose Scott Kunkel's 80/20 Guide (tm) to Business Writing for the extremely clear and succinct guidelines that it provides to communicate effectively across a broad-range of business reports and memoranda. --Manzur Rahman, Director MBA Programs USD
About the Author
Dr. Scott Kunkel, Associate Professor of Management at the University of San Diego, teaches Strategic Management, Small Business Management, Entrepreneurship, and Family Business. Dr. Kunkel created the 80/20 Guide (tm) to Business Writing and has been using it to improve the writing of undergraduate business students and MBAs for over 15 years.
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