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Product Planning Essentials By Kenneth B. Kahn
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- Sales Rank: #1165608 in Books
- Published on: 2011-03-13
- Original language: English
- Number of items: 1
- Dimensions: 8.75" h x 6.00" w x .50" l, .85 pounds
- Binding: Paperback
- 320 pages
About the Author
Kenneth B. Kahn is a professor of marketing and director of the da Vinci Center for Innovation in Product Design and Development at Virginia Commonwealth University, as well as a nationally recognized scholar and consultant in the field of product development. Kahn was previously at Purdue University as a professor and director of Purdue’s Burton D. Morgan Center for Entrepreneurship. He is the author of Product Planning Essentials and New Product Forecasting: An Applied Approach, and the editor of the PDMA Handbook of New Product Development. He has consulted with and facilitated benchmarking sessions with numerous companies, including Acco Brands, Coca-Cola, ConAgra, Honeywell, John Deere, Lego, Procter & Gamble, and Unilever.
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